brown says buy shoes. they're often shipped directly from the retailer, the same quality at a better price. another deal, luggage. you go find current season bags, the same quality, sometimes up to 30% off. and deals on house wares such as kitchen items. >> the thing is that there might be small nicks or little pings in the paint which means it can't be sole in the retail store so they send it to the outlet store. >> reporter: so heading into the holiday shopping season, as long as you know what's real, you'll know which items are the best outlet deals. are you going to outlet shop for her here? >> i've already taken care of that. >> reporter: you're done? >> i'm done. >> reporter: good for him. one more outlet deal. always stop by the mall manager's office and grab what's called a coupon book. there are even more discounts in those books. and one more don't. don't presume just because a store is at the outlet mall, that it is a discount store. some stores just want to be in the outlet but sell their merch